MEET
JANCE CHARTAE
YOUR BOUTIQUE BRAND INSTRUCTOR
I launched The Boutique Academy in 2019 after realizing there were tons of people sharing advice about owning a boutique, but very few having any fashion or retail experience backing their information.
When my last full-time job announced that they were going out of business in late 2018 I decided I wasn’t going to search for a new job. Instead, I began the process of launching my very own online boutique, applying everything that I learned from previous employers.
IN LESS THAN 3 YEARS, I'VE ACCOMPLISHED MORE THAN I EVER IMAGINED I WOULD.
GROSSED OVER
$800K
IN UNDER 4 YEARS
GAINED OVER
5,000
CUSTOMERS
ACQUIRED JUST OVER
31,000
INSTAGRAM FOLLOWERS IN UNDER 4 YEARS
COACHED HUNDREDS OF WOMEN ALL OVER THE WORLD AND HELPED THEM TO HIT 4-FIGURE DAYS,
5-FIGURE
MONTHS
AND 6-FIGURE YEARS
Today my mission is a simple one -- help as many women as possible experience the same accomplishments, with less mistakes and hopefully in a quicker span of time.
COMMUNITY
It’s important to gain more than just a group of customers. We’ll teach you how to build a community of like-minded people who love what your brand offers and that resonate with one another.
CONTENT
Content is king. It will play an important role in your ability to attract your target audience online and convince them to stick around. Rather than copying the content of other boutique owners, strive to create content that is unique to your brand and positions your product in a positive light. We focus on creating content that will attract your target audience and stand out from all the other e-commerce brands out there.
CLARITY
If you aren’t clear about your brand then neither is your audience. You’ll need clarity in a multitude of places, but we’ll start with product assortment, pricing, target audience and messaging. Our focus is helping you become confident in your actions and ability to hit your goals because you’re clear about all of the moving parts of your business.
CONSISTENCY
Falling off the face of the earth because your business didn’t blow up overnight won’t do you any justice. Posting content once a day and expecting people to just find your brand won’t cut it either. We’ll help you create consistency in your actions so that you can consistently have control over your results.